Kalakriti is a form of artwork, which is displayed in a community on its surrounding buildings, streets, and other publicly viewed surfaces. A distinguishing characteristic of Kalakriti is that the architectural elements of the given space are harmoniously incorporated into the picture. In recent years, Kalakriti has undergone a major transformation in public opinion to become a socially accepted and respected accent to the public places that they adorn.
The Prayagraj Mela Pradhikaran is supporting the existing efforts of the Government of Uttar Pradesh to beautify the state prior to the arrival of large influx of pilgrims and tourists and shall be undertaking Kalakriti projects.
The Campaign will leave an ever lasting legacy in the city of Prayagraj post the completion of the Kumbh Mela 2025 and would tremendously add to the aesthetic value of various sites and locations in Prayagraj .
The Kalakriti projects will incorporate the undermentioned pillars (but are not limited to the same):
Cultural Diversity and Heritage of Uttar Pradesh and PrayagrajReligious, Spiritual and Scientific connotation of the Maha KumbhMythological background of the Maha KumbhSocial Awareness messages and public service messages
