Organising any event entails a massive marketing campaign, promotional activities, and sending invitations to guests. The Kumbh Mela is perhaps the only event in the world where no invitation is required yet millions of pilgrims gather to celebrate the holy event.
Apart from its primary bathing rituals, the social aspect of the festival also revolves around the various Yajnas, the chanting of Vedic Mantras, elucidations, traditional dances, devotional songs, programs based on mythical stories, and prayers. Religious assemblies are held where doctrines are debated, standardized and conducted by renowned saints and sages. A prominent part of the festival is the act of donations to the poor and helpless, to the saints, and to cows. Donations range from basic food and clothing to even precious metals.
The welfare of all beings, sharing of noble thoughts and maintaining good relationships with all the beings across the world is the core message prevalent during the Kumbh festival. Kumbh has been spiritually uniting the people of India and across the world since time immemorial and will continue doing so for years to come.